BMO Social Campaign

Social Campaign

Working with VML Atlanta and Y&R Toronto for Bank of Montreal, I traveled to Toronto, Calgary and Vancouver to talk with young adults about buying their first home: what they hoped for, what worried them, and what stood in their way. I turned those conversations into copy for a series of social media stories and a motion-graphics pre-roll for YouTube, keeping their voices and experiences at the heart of the campaign. Our pre-roll increased traffic to the social campaign by 50%.

Photography and video: Tim Pethel