about

my story

Years of big-brand polish and small-brand cheekiness have shaped a firm grasp of strategy, voice, and storytelling, and when the copy needs a little wink.

WRITING process

I’m a writer who adored agency life but loves freelancing more. It’s where ideas breathe and clients feel like collaborators.

experience

I don’t stop until the copy converts and every word earns its place.

  • I’ve always believed clothes can tell a story. Building a Slow Fashion buy/sell/trade community on Instagram and moderating the clothing swap app, Lucky Sweater, let me blend creativity with connection and prove that sustainable style is good business.

  • Helping run our family’s Amazon business, Play with NoBox, means wearing every hat from logistics to marketing. It’s where I learned how strategy, storytelling, and data all team up to drive results.

  • Managing a few rentals has taught me more about business (and people) than any spreadsheet could. It’s hands-on entrepreneurship, part operations, part empathy, and lots of neighborhood politics.